Language and Culture Essay

One’s culture affects almost all of one’s communication behaviors. I discovered an article written by Margaret Cote, â€Å"Language Reflects Culture,† that reveals many of the differences between the Saulteaux language and the English language. Margaret Cote states, â€Å"Language determines the way a person views the world. † She describes how Indian people view things around them differently then English speaking people do. Margaret Cote says that she views the world around her in two different ways depending on what language she is speaking. In this paper I will discuss how attitudes and behavior are determined by the language one speaks and how language does indeed reflect a culture. One’s culture determines the way one processes information and how one copes with reality. Concepts and objects have frames of reference that differ from culture to culture. The meaning of a word partly depends on the culture’s historical relation to the concept or object described. When Margaret Cope returns home the topic of the conversation determines the language she speaks. Different cultures see the world differently. The Saulteaux people are extremely concerned with exactness and have different words for we and you, depending on whether they are being inclusive or exclusive. American culture is not as concerned with exactness and therefore we use the words we and you differently. Different cultures have different beliefs and values and these are expressed in their language, whether it be verbal or non-verbal. Many misunderstandings occur in intercultural communications because many are unaware of these differences. It is important for one to learn the differences of various cultures for one to understand one’s own identity. It is through knowing about others that one learns what is truly important to oneself. Language Reflects a Culture Languages group aspects of reality together. Things that are important to a culture have many groups and words for those things. Things that are insignificant have fewer groups and words. For example, there are many different words for car in the English language, because cars are very important to us. In the Saulteaux language there are many words for snow, because snow is an important factor for them. Both verbal and non-verbal communication reflects whether or not a culture values individualism or collectivism. Individualistic cultures value self-expression, speak out to solve problems and are confrontational when dealing with interpersonal problems. In collectivist cultures people have unconditional loyalty to the group and use avoidance, and face-saving techniques to solve problems (Hybels, S. & Weaver, R. (2007). P. 64). Culture determines one’s long-term or short-term orientation. In cultures with long-term orientation people value tradition, persistence, relationships by status, and having a sense of shame. In cultures with short-term orientation people do not value tradition as much because it tends to prevent innovation, nor do they have the same sense of shame or need to save face (p. 65). Communication between different cultures can be difficult. Many individuals either lack knowledge of other cultures or are just naive when it comes to dealing with individuals from other cultures. There are many barriers to intercultural communication, including ethnocentrism, stereotyping, prejudice, and discrimination. Ethnocentrism is when one believes one’s own cultural norms and ways of thinking are superior to all other cultures. Ethnocentrism becomes a barrier to intercultural communication when one refuses to believe that another culture’s beliefs have any real value. It prevents one from seeing another’s point of view and greatly hampers empathy (p. 66). Stereotyping is oversimplifying or distorting views of another culture. Stereotypes categorize and generalize the information we receive daily. The problem with stereotypes is once they are established they are difficult to remove. Individuals tend to view things that fit the stereotype rather than see things that dispute them. This can be a barrier to intercultural communication because if one believes a negative stereotype about a certain culture they are much less likely to empathize with them (p. 66). Prejudice is a negative attitude toward a cultural group. These attitudes are usually based on little or no experience. When one has prejudice feelings towards another cultural group they do not like them because of some unseen or unproven fact. This greatly hampers intercultural communication because when one has a prejudice they form an opinion about a person before they even get to know them. Stereotypes often lead to prejudice. Getting to know individuals from different cultures assists one in eliminating prejudice (p. 67). Discrimination takes stereotypes and prejudice one step further by excluding, avoiding, and distancing oneself from other cultural groups. Discrimination is a barrier to intercultural communication because it does not allow interaction between different cultural groups. When one does not experience interactions with other cultural groups they are unable to learn about different beliefs and values. In closing, language is a pattern that ascertains the shape our thoughts and experiences take. One’s culture affects almost all of one’s communication behaviors. It determines how one views the world. The words and actions of individuals are determined by one’s culture. Communication behaviors are mostly learned when one is young by imitating those around one. Culture affects one’s attitudes and behaviors, and it reflects exactly what is most important to the people of that culture. Learning about different cultures can assist one when having intercultural communications. When we open our minds and hearts we are much less likely to stereotype, be prejudice against, or to discriminate against individuals that are different then ourselves. Being open and accepting of others makes intercultural communications a rewarding experience.

Use of a Thrust Stage in Ruby Moon

The texts studied in class, Matt Cameron’s Ruby Moon prove to have great potential for being performed on a thrust stage. When presented with a space such as this, it allows the director to be exposed to a vast array of ideas, conventions and concepts that would not be effective on a proscenium arch stage. Through this space, the director is able to break through all traditional styles of classic shoe box theatre; creating a unique experience for the audience as opposed to just a spectacle.It cracks open wide the expressions, notions and insecurities of the text and the characters, exposing a physical sense of vulnerability and weakness. By placing audiences on three sides of the space evolves the concept of many people peering into the lives of both Ray and Sylvie (Ruby Moon). It enforces the concept of the audience being given the opportunity to experience this fractured fairy tale or very real circumstance within a theatrical scenario.Furthermore, this space enables the aud ience to be engulfed in the style and absurdist, gothic, fast-paced and heart wrenching Ruby Moon. Many may be turned away from the idea of political theatre/ Brechtian but when placed on a thrust stage, the texts still obtain the same concepts and dramatic meaning, however elements of drama such as tension, space, contrast, mood and audience/spectator relationship are magnified; focusing more on the conventions of the play as opposed to just the messages.Theatrical elements such as costume, set and lighting also have the opportunity to be re-worked and re-invented to cater for the space. Ruby Moon delivers a series of quirky characters that Ray and Sylvie visit along the street of Flaming Tree Grove. Incorporating the style of transformational acting. Read also:Â  Moon By Chaim Potok

Watchman. A spiritual discipline that guides christians lives Essay

Watchman. A spiritual discipline that guides christians lives - Essay Example Today, most believers get frustrated as they try to seek the spiritual path experience. They end up not getting the most appropriate path in this case. This leads them into darkness, lingering in the crossroads throughout the year There is therefore need for clear guidance for the believers to take the right path. According to Watchman (1998), all those who go out to seek God with a very honest heart move step to step in the right path. Every sinner moves from his or her position to a step by step pace towards the correct spiritual life peak. There are several questions regarding spiritual life, which the believers would like to comprehend despite the fact that the answers are not given openly. Some hard matters including hearing of the voice of God as well as comprehending his will are some issues that are not clearly given to every Christian.The major issues concerning Christian life include: salvation, sanctification, denying the self, regeneration, baptism of the spirit, the holy spirit filling and the power, prayer, fellowship, bible study identification, supernatural experience, miracles, the discernment of true and false speaking, the emotion, the soulish life, speaking in tongues, the conscience, Gods revelation, spiritual work, Satan's war fare and the renewal of the mind.According to Watchman (1998) tying to concentrate on God almost all the time would not be a possible activity. But a closer link with God can be achieved by taking some time every day to read the bible, talk to God and hence think about Him. In this approach God would be communicating back in a powerful wave which makes the Christians to have a feeling of God's love and other times challenged by the approach they are supposed to open up scriptures. In this way the Christians would be investing substantial time into their relationship with God thus receives back a reciprocating relationship of love with Him. Growing deeply in spiritual world demands setting aside quiet times with God t hat has no interruptions as well as distractions hence tuning their ears to hear the God's voice. Watchman (1998) indicates that the spiritual conditions of Christians are usually varying as their degree of spiritual life. Every believer's spiritual experience has some mystery. In order to be led by the lord into a deeper spiritual life, the Christian believer has to receive a taste of the outline of that level of spiritual life prior to really getting into it. On getting a taste of a particular level of spirituality, most believers believe that they have gotten into that level. But in the actual sense, this is just but the beginning of the work of the lord leading them into such matters. This implies that a believer getting a taste of a particular level does not necessarily mean fully entering into that level. Watchman (1998) further asserts that seeing God's light means getting the knowledge of ourselves and subsequently not losing our broadness in the Lord otherwise one will be in their own thoughts as well as feelings. Involving in such self-feelings would hinder one from gaining one's self in the Lord. Spiritual self-analysis and self-consciousness are usually harmful to the believers' spiritual life. Thus knowing the necessary spiritual guidance calls for unrelenting understanding of the right path and deep teachings by the lord would help one have a better personal relationship with God. It is quite important to understand as well as remember God's way of redemption. His ultimate goal is to have all believers delivered via a new life that offers believers the time of regeneration from our natural things (nature), supernatural things and sin; all these three comprises the

Cultural Experience Essay Example | Topics and Well Written Essays - 750 words

Cultural Experience - Essay Example It surely was a very different experience for me. I usually don’t get to see males having sexual feelings for each other and that too in full public view. However the gay club didn’t have any restrictions whatsoever and men were allowed to touch each others’ private parts, commit into sexual arousal activities, make-out and so on. The experience taught me that like lesbians have their own rights, gays have theirs too. And they experienced it solely within the domains of the gay clubs that have opened within the different city centers. As far as cultural dynamics are concerned, I learned that those actions and behaviors on the part of the gays were not accepted far and wide. Their actions rested solely within the realms of the gay club. When they stepped out of it, they were ordinary men who would keep a distance from other men. Thus the cultural taboo-ness of the whole saga made it even more appealing. It was a double standards situation happening right in front of me, one set of rules inside the gay club and another one, outside it. The otherness of the event made it very interesting in entirety. The otherness stemmed from the fact that I had never seen such a thing taking place in my entire life. The otherness also came about when I didn’t get to see any women in the gay club, which once again was understandable and a sheer lack of knowledge on my part. But what was really bizarre was the fact that these gays enjoyed the company of one another in explicit ways and made sure all around them knew what they were doing. As a culturally responsive helper, I gained quite a few insights. I learned that it is a taboo within any society to have gay and lesbian relationships but these run deep within any country of the world. There are separate places fixed for such activities where no limitations are bound on the gays. I also learned that everything has its limits and such activities might be considered

(Risk Management -Global Perspectives on Risk) Q- Globalisation has Coursework

(Risk Management -Global Perspectives on Risk) Q- Globalisation has led to a significant degree of convergence in markets and in - Coursework Example "Globalization" is understood as a source to bring in major increases in the world trade along with trade exchanges within an open, integrated economy that would span across borders. Remarkable growth has been observed in such form of trade or exchanges that had been observed not only within the traditional international trade of goods and services, but was also observed in the exchanges of country currencies, in various capital movements and many more. One aspect featuring the extent in globalization has been the volume in international financial transactions that peaks over $1.2 trillion every day as per the New York currency markets (Intriligator, 2003, p.4). Globalization has also led to greater openness within the international economies resulting in integration across worldwide markets. A second aspect of globalization has been the liberalization of trade and other different forms in economic liberalization. This has resulted in reductions in the trade protection norms thus est ablishing a more free world trading system (Intriligator, 2003, p.5). The third aspect of globalization has been the changes as seen in the institutions where the organizations had wider reach apart from the technological advancements and the wider horizons for the managers that were facilitated by the advances made in communications (Intriligator, 2003, p.6). ... d trend in bringing together the lower economies of the world by increasing world trade would contribute in capital mobility as well as the global operations in the multinational companies that would propel technological changes, even out the wage and productivity differences across economies. The term â€Å"convergence† has been found to have an ambiguous definition. As had been mentioned by Daniel Drezner â€Å"the scholarly work on this subject is spread across multiple disciplines, including law, economics, political science and sociology. The problem leads to a certain redundancy in theory building, as disciplinary boundaries prevent ideas from spreading across fields† (GAHAN, et al. p.8). The increase in the imports and the exports seen in the overall output level provides a clear picture of the extent the globalization has spread across the goods markets. Foreign goods are now available in all countries today than was not seen previously. This was the proof for t he product market expansions due to globalization. Though globalization has led to an integration of the global markets and reducing labor costs, it is also believed in some literature that that globalization had increased the unemployment situation and widened the levels of income disparity (Slaughter & Swagel, 1997, p.6). An important trend that has been observed in the labor markets present in the advanced countries has been the rapid shift in the demand moving from less skilled workers to the better skilled ones. This trend had led to a dramatic increase in wages and the income inequality observed between the two sets of workers found in some country, along with the unemployment levels as amongst the less skilled workers in different countries. What explains the differences in outcomes for wages and

ETH301 MODULE 1 Assignment Example | Topics and Well Written Essays - 750 words

ETH301 MODULE 1 - Assignment Example First, they are respected, and second, they are famous. In other words, celebrities are the perfect epitome of brand attraction, and their mere association with the product guarantees profitability. Now, celebrity advertising, the aim of which is to let the celebrity speak on behalf of the brand is coupled with positive and negative bearings at present. Over the past, recent years, â€Å"outside forces† have significantly â€Å"influenced† in company’s choice of a potential brand endorser (Lipsey 79). This force is the media’s interest in scrutinizing the private lives and affairs of celebrities and his or her behavior that considerably affects the reputation of the company either it is a positive or negative gossip (Lipsey 79). To be specific, these are what we call celebrity scandals and misdemeanors. To date, history provides that consumers in the ancient times had no knowledge about the celebrity’s whereabouts except for its appearance on print advertisements, and the celebrity’s negative habits were â€Å"overshadowed† by his or her skills and performance (Lipsey 79). However, that is not the case today. In times of celebrity scandals, major companies are in a deliberate dilemma whether to retain the endorser or drop him or her in the roster. Today’s scandals are so powerful in influencing the minds of consumers because of the advances in technology that no matter how skillful the athlete is during his match, he is overshadowed by his celebrated scandal. Friedman and Friedman (qtd. in Kahle and Kim 161) hold that advertisers chose celebrities over non celebrities as endorsers because it represents the â€Å"self-image† and â€Å"taste† of the celebrity over the product. A certain celebrity endorsement entails a close relationship between the celebrity and the brand (Kahle and Kim 162). However, a noted research conducted by Baker and Churchill in 1977 (qtd. in Kahle and Kim 162) reveals that â€Å"sex† and â€Å"attractiveness† of any celebrity endorsers catch the attention of the consumers, but is â€Å"ineffective† in influencing consumers’ perception towards the endorsed product. It is difficult to draw the line between the celebrity’s influence towards the brand and the way consumers perceived the brand because somehow, they are closely associated. However, I strongly believe that it is a hasty decision for companies to drop the celebrity endorser on the grounds of public scandal that are irrelevant to the product being endorsed by the involved celebrity. For instance, Tiger Woods’ infidelity issue prompted most of his major sponsors to back out and cut off his endorsement deals. There has been no research yet to prove the correlation between Woods’ exits from his endorsement deal in Nike to the company’s increase in sales, but there are researches to prove that Gillette somehow loses profit when he stoppe d promoting the brand. The point is people are no longer ignorant to reach an illogical conclusion that Gillette’s brand quality will be reduced because Tiger Woods have an affair. It would be consistent if Woods supports a campaign for family planning methods so that his dropping from the brand is justifiable. It is justifiable, though, to scrap the celebrity endorser from a company’s roster of endorsers if he or she is no longer winning. Especially in sporting apparel and sports drinks, the winning track record of the sports icon is very important in the success of the product in the

The Exemplary Leadership Style Assignment Example | Topics and Well Written Essays - 2250 words

The Exemplary Leadership Style - Assignment Example In order to discuss various dimensions of leadership and exemplary style of leader, Mahatma Gandhi, who is considered as the best example of an exemplary leader, has been chosen. In this paper, a brief synopsis of Mahatma Gandhi and his journey would be discussed, followed by his style of leadership, and a comparative analysis would be done with the other probable leadership styles. Then in the next part, the leadership models and theories would be discussed to understand the exemplary leadership style of Mahatma Gandhi better. The challenges that he had to face and developments or success that he achieved would be included in the later part of this study and a conclusive summary would be included. Exemplary leadership is considered as a difficult principle to be followed because of the amount of responsibility and hard-work attached to it. Though successful leadership styles have many characteristics in common, in case of exemplary leadership, the leader has to first blend and adapt those situations and contingencies before preaching others to follow. So it can be said that exemplary leaders are born leaders and there are some rare qualities in an exemplary leader which cannot be copied or cultivated. It is an attitude of a person since birth. Exemplary leadership is actually an approach of being, even when the person is not leading others. Exemplary leaders are facing, extending, centring, and blending the essential qualities. An exemplary leader symbolizes realistic wisdom, grounded compassion, and skilful action. Mahatma Gandhi is regarded as one of most popular exemplary leaders in the world.

Abuse of authority the ethical implications Essay

Abuse of authority the ethical implications - Essay Example In some cases the abuse of authority is clearly seen as in situations like the RAMPART days in Los Angeles in other cases it is far less visible and can be seen in daily interactions between citizens and law enforcement. The purpose of this paper is to define what abuse of authority is, and to address the ethical dilemma that is rightly attached. Additionally addressed will be my personal stance, what changes could be made as well as the implications of the abuse of power when coupled with one’s faith. Abuse of Authority the ethical implications The definition of authority is a person who is command, or a government agency tasked with the role of administering to the public. The definition of abuse as defined by Merriam Webster dictionary is, â€Å"Improper or excessive use or treatment, physical maltreatment, a corrupt practice or custom† (Abuse, 2011). When combined and applied to the criminal justice system these words create a phrase that means a government agency w hich is corrupt or uses improper or excessive force. Some more common examples of abuse of power are, politicians using their position to profit, law enforcement using their position to promote non sanctioned methods, direct physically oppressive behaviors and using a nations military to secure private corporate monetary and physical gains. The abuse of power or authority can result in a loss of confidence by the general public, riots and war if it is advanced enough. None of these are beneficial to the state at large especially with regards to the criminal justice system and the desire to advance order through a fair and impartial justice system. With modern communications ability one event can quickly become a much larger political issue causing fractures in the fabric of society as a result. Personally, I believe that the abuse of power or authority is a crime and cannot be tolerated. Seeing that the abuse of authority can cause much larger problems it is necessary to ensure that when it occurs it is immediately stopped and if necessary an example is made so as to prevent future instances of this nature. As a professional member of the criminal justice world it is up to me to apply a fair and even approach regardless of the situation and to never use my power either perceived or real to profit personally or in an abusive manner. The United States is largely Christian and even though there are other religious and non-religious views that it is to a large part Christian can also have a positive or detrimental effect on the abuse of power. Researcher Joycelyn M. Pollock in her manuscript Ethical Dilemmas and Decisions in Criminal Justice states, â€Å"A fundamental question discussed by philosophers and religious scholars is whether God commands us not to commit an act because it is inherently wrong, or whether an act acquires its â€Å"badness† or â€Å"goodness† solely from God’s definition of it† (Pollock, 2008 pg. 41). Does this mean we act base on what we believe God wants or what we have agreed to do as per the law of the land. The Bible itself clearly states that we are to â€Å"Every person is to be in subjection to the governing authorities. For there is no authority except from God, and those which exist are established by God. Therefore whoever resists authority has opposed the ordinance of God; and they who have opposed will receive condemnation upon themselves â€Å"(Biblegateway, 2011). Simply put by following the commands laid out for us in the Bible the abuse of power should never be an issue personally for Christians, however, we are all human as well. This means that mistakes can and are made, unfortunately, if a person is a Christian and is convicted of abusing their authority then it can have greater repercussions then just politically. Additionally because of the current various threats both external and

Ibrahim Essay Example | Topics and Well Written Essays - 750 words

Ibrahim - Essay Example For instance, to prove his sanity he says, â€Å"Hearken! And observe how healthily -- how calmly I can tell you the whole story† (Allan 1). He goes ahead and manages to narrate chronologically of all the week’s activities until the last day when he murdered the old man. The evidence of man’s sanity is also evident in the way he successfully concealed murder though eventually nervousness betrayed him, which he had revealed to the reader at the onset of the account (Allan 1). He said, â€Å"TRUE! Nervous very, very dreadfully nervous I had been and am; but why will you say that I am mad?† (Allan 1). Despite the persona claiming to be sane, his action of murdering the innocent old man is peculiar. Since, a sane person guided by both moral and natural law cannot dare to kill without provoked by either anger or enmity towards the victim. It is also inconceivable how the persona kept on going to the old man’s house during the night and failed to carry ou t his mission initially. This is insanity because the murderer does not know his mission while in the old man’s house because he would have killed him before. His argument concerning how he managed to coax the police probably is due to his character, which he might have developed before the onset of his insanity. In addition, the thought of dismembering the old man and burying him in the house proves his insanity (Allan 4). Since, a sane person would have opted to burry the corpse far from the crime’s scene. Democracy Democracy is a form of regime where entitled citizens despite their varying identities have say regarding all the matters touching their lives (Sorensen 10). This is via contributing during policymaking or in other forums whose core purpose entails devising laws that will govern them and ensure harmony (Ampikaipakan). These laws act as tools meant for regulating affairs of any given state or association of people with an intention of reducing power excess es that may tend to elevate some citizens and degrade others (Christiano 85). It also entails ensuring those in authority put there by the majority be accountable for their actions and deliver as necessitated without any segregation (Solon 11). According to Solon, this is only achievable through encouraging or mobilizing the public to vote in all levels with an intention of coming up with a collective decision (Solon 11). Hence, shun possibility of few tyrannies that might take advantage of the citizens’ ignorance or lack of involvement and impose their autocratic statutes (Solon 11). However, numerous scholars have emerged with differing arguments regarding democracy and its quality (Altman 38). For instance, Atman in his study argues that, democracy is not including or considering the preferences of each person while devising policies but grounding it as necessitated (Altman 39). Since, grounding or ensuring real actualization is what determines both democracy’s qual ity and type in a state where diverse people inhabit. This is via promoting equality and protection of each person's privileges, which is beyond the â€Å"mere cosmetic† of casting a vote (McGann 89). Since, voting cannot be a gauging tool meant to gauge a state’s democracy if those in authority cannot implement them as per the law (Patterson 9). E.I. duPont deNemours & Company, Inc. v. Rolfe Christopher. 431 F.2d 1012; 1970 U.S. App. LEXIS 8091; 167

Health Unit Coordinator Essay Example for Free

Health Unit Coordinator Essay Health unit coordinators provide support in areas of the hospital where nursing care is provided to patients. They perform a variety of services to patients, visitors, and hospital management. Health unit coordinators receive new patients and give information and direction to visitors. They have good communication skills to perform the follow tasks: answering the telephone, providing information to the health professional staff, answering patient signals, and taking and delivering messages. see more:explain why it is important to assess health and safety risks Unit coordinators also need a working knowledge of medical terminology for transcribing doctors orders, copying and compiling information from patients charts, and scheduling tests and appointments for patients. Other duties include maintenance of records, maintenance and inventories of supplies and equipment. At the direction of nurses or doctors, the unit coordinator also makes emergency code calls. Specialty areas include reception, scheduling, communication, archive maintenance, clerical duties, coordination of non-clinical tasks, and safety. Most health unit coordinators work in hospitals. The work environment is often fast-paced with many activities in progress at any given time. Although health unit coordinators may receive on-the-job training, many hospitals prefer to hire those who graduated from formal education programs. These programs are offered by vocational schools, adult education centers, and community colleges and take a year or less to complete. In training programs, students receive a combination of classroom and clinical training. They learn clerical skills, medical terminology, hospital organization, legal and ethical responsibilities, transcription of doctors orders, computer operation, and other relevant courses.

Coffee Shop Project Management

Coffee Shop Project Management Anas Alsalahat   Introduction The Petra Coffee Shop requires an elaborate project management plan. Through a detailed project plan, it will be possible for the business to be implemented and come to completion. The project plan will identify all the deliverables that will be required during the project development and implementation. Additionally, the plan will provide some alternatives that will enhance its achievement of the project if the identified process fails. For the success of the project, there is need to have all the required resources. The availability of the resources will enhance the seamless adoption of the new measures that will result in the full development of the Petra Coffee Shop. The work breakdown structure Number Task Start Date Finish Date Resource Project announcement and assignment 2/15/16 12/20/16 Budget, management, executive teams Petra Coffee shop meeting announcement 2/15/16 12/15/17 Departmental Petra Coffee shop meeting to make announcement for restructure/reorganization Employee evaluation and reassignment 2/21/16 3/21/16 Policy/member services with management and HR IT/ Configuration upgrade systems 2/15/16 3/18/16 Technical support, configuration, IT Interior decorating and staging new areas 3/1/16 3/15/16 Design and human resource Meet with stakeholders. Write project plan including communication, change 3/5/16 3/5/16 Executive department, stakeholders, management Management and risk management plans 2/25/16 3/25/16 Risk management Handover areas of accountability 2/16/16 5/16/16 Executive, management, HR, talent advisories Training update, certification, management, ready to implement new goals and objectives 2/15/16 12/15/16 Human resources New division/ departments created 2/17/16 12/17/16 Management, services teams, supervision Update project plans 12/1/16 12/1/16 Executive department, stakeholders, management Provide performance report 2/15/16 12/15/16 Department management Formalize the conclusion of project 12/28/16 12/15/16 Executive department, leadership team for organization project Budget meeting to confirm stats and budget 1/1/16 12/1/16 Executive department, leadership team for organization project New hire/ surveillance, training, reorganizing positions 1/1/16 12/1/16 Human resource and talent manager Department board update 2/1/16 12/1/16 Executive, department, leadership team for organization project. Revitalize project Petra Coffee shop meeting update 1/15/16 12/15/17 Overall Petra Coffee shop meeting all employees Put up security systems and measures 1/5/16 12/25/16 Security personnel and equipment Conducting environmental audit and assessment 12/2/16 12/18/16 Environmental specialist Put up mitigation and contingencies planning 1/1/16 12/6/17 Mitigation policies and plans, budget Analyze and evaluate project plan 12/2/16 12/27/16 Budget, additional equipment Grand re-opening for the Petra Coffee shop. 12/1/17 12/6/17 Project manager Risk management plan and Qualitative analysis Negligible Marginal Critical Catastrophic Certain High High Extreme Extreme Likely Moderate High High Extreme Possible Low Moderate High Extreme Unlikely Low Low Moderate Extreme Rare Low Low Moderate High The business. The risks are categorized into was, and one looks at how they impact on the firm. Some risks cause negligible effects to the operation of the Petra Coffee shop. These effects can be ignored, and the companies and the business will continue functioning just fine (McNeil et al, 2015). Marginal effects will call for the business to need to act though these risks can be ignored but not for extended periods of time. Lastly, critical risks call for the business to identify ways and measures that need to be identified and implemented for the success of the firm. On the other hand, its not a guarantee that these risks will occur. Therefore, they are categorized as certain, likely, possible, unlikely and rare (Haimes, 2015). Certain risks are the ones that the business is sure they will occur while the rare ones are the risks whose chances of happening are very small no matter their effects to the operations of the Petra Coffee Business. Risk identification and categorization Risk category Possible negative risk areas Possible positive risk areas Strategy Business performance Investor relations Communication of strategic direction set by board Joint venture management Planning Target setting, vision and goals New business opportunities Strategy development Management activity Human resources Remuneration and entitlements Workplace industrial relations Employee safety and health Employment practices Performance incentivisation Workers compensation Diversity Recruitment and retention Communication Skills availability, training and development Information technology Data security Service maintenance Sharing of classified information Data management Service delivery System development and new systems Data integrity Availability Marketing Image and reputation Customer service Obsolescence Competitive positioning Product liability New products Project management Research and development Trademarks pricing and costing Risk response planning There are various risks that the Petra Coffee Shop business will face during the project development process. These risks will need solid plans that will contribute to overcoming them that ensures they do not impact on the business negatively. First, careful planning and identification of alternatives. Through careful planning, it will be possible to identify the risks that face the business. The identification of risk will result to their anticipation (Aven, 2015). As such, the Petra Coffee Shop project management will determine the available alternatives that could be implemented if the main project fails. The implementation of the alternatives will facilitate the continuity of the project which will see the project come to an end successfully. Secondly, availability of finances avails sufficient resources; the project management will have enough financial base that will enable them to overcome most of the obstacles that will be anticipated along the way or the barriers that were just emergencies. The ability to have such resources makes it possible for the project to continue and come to an end (Aven, 2015). Additionally, financial resources facilitate the integration of the new alternatives that had been earlier identi fied. References Aven, T. (2015). Risk analysis. John Wiley Sons. Haimes, Y. Y. (2015). Risk modeling, assessment, and management. John Wiley Sons. McNeil, A. J., Frey, R., Embrechts, P. (2015). Quantitative risk management: Concepts, techniques and tools. Princeton university press.

Spacial-Temporal Continuum of Civilization and Man :: Science Scientific Essays

Spacial-Temporal Continuum of Civilization and Man ABSTRACT: Space and time are considered as attributive features of matter's social form movement that allow to incorporate structure into the world political processes. The notions of wholismatic time and space are established to determine world's entering into planetary interconnected condition. Social space and time are considerate in unity being as coordinates of man and civilization's existence. Methodological approaches to East and West civilization cooperation are defined through varieties of spaces being specified in different types of human activity. Man and civilization interaction is shown in context of future social time as well as choice of development type and modernization of society. A tendency of forming of united, whole world was clearly discovered in the late twenties century. Humanity has risen up to the development stage on which local connections between separate societies, nations and civilizations have grown into global interconnection on a planetary scale. Events that happen in any part of the planet have its direct or indirect influence on people's actions on all other continents. A number of scientists give interpretation that this phenomena is the beginning of new world civilization. Nevertheless, such hypothesis rather seems to be an aspiration for taking what you wish for what actually is. Genuine world civilization is a subject of a distant future. The actual level of social science does not let forecast on what basis it will exist and develop. The fact should be stated on a current stage of social process, that civilization today is not only limited social borderline, or one or several socio-ethnic communities living by themselves, but rather social bodies incorporated into united world process of peoples', states', and their communities' interaction. For purpose of selection of this stage inside of historical process, the terms of "wholismatic time" and "wholismatic space" might be proposed. (Originated from Greek "olos" that means "whole"). This application toward conceptions of time and space is not fortuitous. These allow giving order to complicated picture of changing world. It should be noted here that minded is not a natural time and space (they stay life conditions for man as a biological unit) but display of these attributive features of matter's movement on a social level. Social time and social space are connected with human activity and social relations. They exist in real human life and consequently reflect into people's consciousness. It looks important to distinguish the actual, perceptual and conceptual meaning of social time and space. Spacial-Temporal Continuum of Civilization and Man :: Science Scientific Essays Spacial-Temporal Continuum of Civilization and Man ABSTRACT: Space and time are considered as attributive features of matter's social form movement that allow to incorporate structure into the world political processes. The notions of wholismatic time and space are established to determine world's entering into planetary interconnected condition. Social space and time are considerate in unity being as coordinates of man and civilization's existence. Methodological approaches to East and West civilization cooperation are defined through varieties of spaces being specified in different types of human activity. Man and civilization interaction is shown in context of future social time as well as choice of development type and modernization of society. A tendency of forming of united, whole world was clearly discovered in the late twenties century. Humanity has risen up to the development stage on which local connections between separate societies, nations and civilizations have grown into global interconnection on a planetary scale. Events that happen in any part of the planet have its direct or indirect influence on people's actions on all other continents. A number of scientists give interpretation that this phenomena is the beginning of new world civilization. Nevertheless, such hypothesis rather seems to be an aspiration for taking what you wish for what actually is. Genuine world civilization is a subject of a distant future. The actual level of social science does not let forecast on what basis it will exist and develop. The fact should be stated on a current stage of social process, that civilization today is not only limited social borderline, or one or several socio-ethnic communities living by themselves, but rather social bodies incorporated into united world process of peoples', states', and their communities' interaction. For purpose of selection of this stage inside of historical process, the terms of "wholismatic time" and "wholismatic space" might be proposed. (Originated from Greek "olos" that means "whole"). This application toward conceptions of time and space is not fortuitous. These allow giving order to complicated picture of changing world. It should be noted here that minded is not a natural time and space (they stay life conditions for man as a biological unit) but display of these attributive features of matter's movement on a social level. Social time and social space are connected with human activity and social relations. They exist in real human life and consequently reflect into people's consciousness. It looks important to distinguish the actual, perceptual and conceptual meaning of social time and space.

images of gender in the media Essay -- essays research papers

Finding a simple or concrete definition of gender maybe near impossible. Gender roles are what men and woman learn and internalize as the way they are supposed to act. These roles are commonly thought of as natural rather than a construction of culture. Gender is thought to flow from sex, rather then being a matter of what the culture does with sex. This theory is widely and exhaustively debated, according to Wood â€Å"Sex is based on biology; Gender is socially and psychologically constructed† (Wood 19). This statement suggests that culture’s discourses and ideologies form the complexities of gender and gender roles. It is easy to say that girls are made of sugar and spice and everything nice and boy are made of snips and snails and puppy dog tails, but we are actually more intricate then that.   Ã‚  Ã‚  Ã‚  Ã‚  To understand gender, it is necessary to understand the distinction between sex and gender. Sex is defined by the physical body and is characterized by the initial biological structure from birth. The characteristics of each male or female body maybe different but the make ups are the same. Gender on the other hand according to Wood is unstable; it is a category or a means by which we understand the body. The cultures ideologies and discourses surrounding us make sense of the body and determine our gender in multiple ways. It gives us a social, political, symbolic, and economic understanding of our bodies and how they are similar and dissimilar from other bodies. Because culture is a living entity and is always advancing it allows gender roles the ability to change with the culture. The idea of what a woman should be and how and what she can do has changed. Women are now able to do things such as vote and support their own families in our modern culture when in th e past it was thought to be inconsistent with the expected behaviors of the gender. Culture also varies greatly from one to another and there for so does the idea of gender throughout the world. Considering the evolution of what is considered acceptable gender behavior throughout cultures it stands as a reasonable conclusion that gender is neither based on or found in nature, but is rather constructed by its inhabitants. We are surrounded by ideologies and discursive examples that suggest how men and women should act and how they should look like in comparison to one another. Thes... ...ure is so used to seeing woman on display is what makes this ad so subversive. When you realize that the person on the screen is a man you are surprised at such image so far from the norm. The culture is not normally put in the position to view a man in a sexual way. When someone is viewed in a sexual way is it can give a sense of power to the viewer, as if the person being viewed is just a piece of meat. Seeing Joe Namath posing with pantyhose on switches the power roles, now he is on display in a sexual manner rather then a woman. The Namath ad relies on the deeply entrenched and prescribed values associated with each gender, and without the near universal understanding of masculine and feminine roles the ad would cease to make sense. The poignancy of the ad is made by displacement of character, gender, biological sex. When the ad starts at the toes of Namath (the model) the scenario is set for another image enhancing commercial for a woman’s product, but when Namath’s face appears on camera as the main and only spokesperson for the product there is an initial sense of shock and surprise that makes the message of the ad and the cognitions of the viewer converge and coalesce.

International Politics :: essays research papers

Political Science to me is something of a cycle, which is attached to the world’s history and is an ever-changing science of communication at a state and national level. This cyclical process is also attached to my personal adoption of political ideologies, i.e., as times change, as well as my surrounding environment, as an individual, I am forced to adapt to my surroundings, rather than a rock smashing through stubbornly regardless of the damage it may cause to all parties. I am not talking of conformism, rather the adoption to my political and social surroundings that would best serve in the interests and security of the community at large. To provide the reader of a greater understanding to this ideology perhaps entails that I give a small personal example. I come from a diverse background that allows me to understand history and politics from many perspectives and which has made me less biased than the average man. Born in England, to a Turkish Father and a British Mother, and having lived in England, Turkey, as well as Canada has broadened my vision of the world to a great extent. This is of course excluding the many political conferences that I have attended and the many countries I have visited around the world. An example of an assignment which required the utmost patience and the most open of minds was at a Model UN conference in Philadelphia I was assigned to represent Greece on the issue of Cyprus, being part Turkish one can understand what open mindedness that took. To do such a thing required the total adoption of what is the opposite of my historical perspective. However in doing so, this has brought me an understanding of international relations, conflict and interests. This brings me to the ideology that I believe is most prevalent in the worlds state system of today’s Realism. Many people view this ideology as a somewhat pessimistic view of the world and tend to believe in greater harmony and cooperation. These tend to be the idealists known to us as the Social Democrats of Europe, the Liberals in Canada, and the Democrats in the United States. Realism at this time and point of history seems to be the actual way that things are going amongst states. Alliances (rather than friendships) are formed and balances are created. These Alliances are not there for anything more than security and self-benefit, of course the other half of an alliance definitely must fulfill its interests as well or else no alliance would be possible.

Limited Brands Financial Analysis

Limited Brands, Inc. , like many other companies, saw a downturn in profits and revenues during the economic slowdown. Limited Brands owns companies such as Victoria’s Secret, The Limited, Bath and Body Works and others. Chairperson and CEO Leslie Wexner did not fear the economic crisis, she did not focus on things that were out of her control, but instead, focused on getting even closer to the customer. Wexner (2010) stated, â€Å"we had to be frugal with resources, time and money†¦we streamlined the business, stayed lean and quick and concentrated all our efforts on the few things that produce the biggest returns. While there was a decline between 2009 and 2010, Wexner’s efforts paid off, as Limited Brands has seen an increase in profit margin during the 2010 year. Analyzing the notes in the income statement gives a better understanding of how Limited Brands is operating. Limited Brands fiscal year ends on the last Saturday of January each year. On January 31, 2 009, the cash and cash equivalents were $1. 17 million. On January 30, 2010, cash and cash equivalents were $1. 8 million. According to the notes, cash and cash equivalents consist of â€Å"cash on hand, demand deposits with financial institutions and highly liquid investments with original maturities of less than 90 days† (Limited Brands, 2010). The notes also state, â€Å"The companies outstanding checks, which amounted to $76 million as of January 30, 2010 and $86 million as of January first 2009, are included in Accounts Payable on the Consolidated Balance Sheets† (Limited Brands, 2010). Limited Brands continues to disclose the nature of their investment portfolio, which currently consists of â€Å"U. S. and Canadian government obligations, U. S. Treasury and AAA-rated money market funds, bank time deposits, and highly rated commercial paper† (Limited Brands, 2010). Accounts Receivables 2009 were $236 million compared to 2010’s receivables balance of $219 million. Limited Brands not only monitors the use and creditworthiness of individuals and businesses, when extending credit, but also limits the amount of credit exposure with any one entity when requesting credit. Inventories in 2009 were valued at $1. 18 million and declined to just $1. 03 million in 2010. For Limited Brands, inventories are primarily valued at the lower cost or market, on a weighted-average cost basis. Valuation adjustments are made at the discretion of management if the cost of inventory on hand, exceeds the amount expected to receive from sale or disposal of the inventory. Management bases the decision to adjust value based on future demand and market conditions, while also taking into consideration and analyzing historical sales data. Inventory Loss adjustments are also made for estimated physical loss of inventory since the last physical inventory. Managers will also take into consideration operating trends and historical data when making these adjustments. As of January 30, 2010, inventories consisted of: Finished Goods Merchandise$ 973 million Raw Materials and Merchandise Components$ 64 million Total Inventories$1,037 million Limited Brands discloses in the Restructuring section: In 2007 they recognized a pre-tax charge of $19 million related to excess raw material and component inventory with Bath and Body Works. The cost was included in Cost of Goods Sold, buying and occupancy in the 2007 Consolidated Statement of Income. Gross Profits for 2009 were $3. 02 million versus $3 million in 2008.

Polymerase Chain Reaction Problem Solutions with Assignment Help

Polymerase chain reactions are the specific terms used in stating different compounds and sates of the carbon compound which are specially used in a particular branch of chemistry called the organic chemistry. Polymerase chain reactions are the specific reactions which take place between several carbon compounds under particular circumstances. These invariably tough reaction chains are a part of the study of organic chemistry and thus the chain reactions are considerably hard to remember or to be memorized.Many individual students can be found who really struggle a lot in remembering these chain reaction solutions and putting the reaction chains in practical world implementation like the exam. Even the assignment problems specified with the polymerase chain reaction topic is really tricky and tough to complete as the writing procurement of correct reaction statements are not at all easy.Finding a help which eventually provides the correct polymerase chain reaction and reaction statem ent involvements, also is going to give you strong headache as you will not find any profound help which can help you in completing the particular assignment. â€Å"ASSIGNMEMTHELP. NET† is really a stand-alone online website which can be utilized to collect all the correct information and the polymerase chain reaction nomenclature. Polymerase chain reaction is the path of change and improvement of the states of the plastic molecules.Plastic is basically a carbon compound high on the carbon density and possesses plasticity. Thousands of individual plastic molecules get bonded together in the procurement of producing polymer compound from the pure plastic granules. â€Å"ASSIGNMENTHELP. NET† is such an educational website which involves the profound solutions providing procurements to the individual students who seek guidelines to write and complete any polymerase chain reaction assignment problem assigned to them with a specified topic involvement.Online tutorial videos and tutorial classes also can be considered as helpful consignments in completing any organic chemistry assignment problem. The help from the expert individuals with the approval from the expert panel of world renowned professors can be immensely helpful in completing any polymerase chain reaction assignment problem involvement as you get all the required help online with just few clicks of your mouse.You can opt for different communication establishment options that are available for you, which will really help you in finding better solutions and detailed information to complete one difficult polymerase chain reaction assignment problem. Certain communication options are available to choose from as you can opt for the email conversation where you will have to send one email containing the different aspects and required fields about which you need the information.You can also ask the direct question by email as you will get your point-to-point required answer completely free from a ny plagiarism. Also, you can opt for the live chat option or phone conferencing to discuss about the matter of your requirement. You will be amazed to see that the very website will take responsibility of providing you with several study materials and guidelines to write a perfect assignment on the particular topic once you get signed up with a considerable amount of signing up or admission charge to the website

Real Estate Data

68. Refer to the Real Estate data, which reports information on homes sold in the Phoenix, Arizona, area last year. a. Select the variable selling price. 1. Find the mean, median, and the standard deviation. 2. Write a brief summary of the distribution of selling prices. b. Select the variable referring to the area of the home in square feet. 1. Find the mean, median, and the standard deviation. 2. Write a brief summary of the distribution of the area of homes. Price| Bedrooms| Size| Pool| Distance| Twnship| Garage| Baths| 263. 1| 4| 2300| 1| 17| 5| 1| 2| 182. | 4| 2100| 0| 19| 4| 0| 2| 242. 1| 3| 2300| 0| 12| 3| 0| 2| 213. 6| 2| 2200| 0| 16| 2| 0| 2. 5| 139. 9| 2| 2100| 0| 28| 1| 0| 1. 5| 245. 4| 2| 2100| 1| 12| 1| 1| 2| 327. 2| 6| 2500| 0| 15| 3| 1| 2| 271. 8| 2| 2100| 0| 9| 2| 1| 2. 5| 221. 1| 3| 2300| 1| 18| 1| 0| 1. 5| 266. 6| 4| 2400| 0| 13| 4| 1| 2| 292. 4| 4| 2100| 0| 14| 3| 1| 2| 209| 2| 1700| 0| 8| 4| 1| 1. 5| 270. 8| 6| 2500| 0| 7| 4| 1| 2| 246. 1| 4| 2100| 0| 18| 3| 1| 2| 194. 4| 2| 2300| 0| 11| 3| 0| 2| 281. 3| 3| 2100| 0| 16| 2| 1| 2| 172. 7| 4| 2200| 1| 16| 3| 0| 2| 207. 5| 5| 2300| 1| 21| 4| 0| 2. 5| 198. | 3| 2200| 1| 10| 4| 1| 2| 209. 3| 6| 1900| 1| 15| 4| 1| 2| 252. 3| 4| 2600| 0| 8| 4| 1| 2| 192. 9| 4| 1900| 1| 14| 2| 1| 2. 5| 209. 3| 5| 2100| 0| 20| 5| 0| 1. 5| 345. 3| 8| 2600| 0| 9| 4| 1| 2| 326. 3| 6| 2100| 0| 11| 5| 1| 3| 173. 1| 2| 2200| 1| 21| 5| 1| 1. 5| 187| 2| 1900| 0| 26| 4| 0| 2| 257. 2| 2| 2100| 0| 9| 4| 1| 2| 233| 3| 2200| 0| 14| 3| 1| 1. 5| 180. 4| 2| 2000| 0| 11| 5| 0| 2| 234| 2| 1700| 0| 19| 3| 1| 2| 207. 1| 2| 2000| 0| 11| 5| 1| 2| 247. 7| 5| 2400| 0| 16| 2| 1| 2| 166. 2| 3| 2000| 1| 16| 2| 1| 2| 177. 1| 2| 1900| 0| 10| 5| 1| 2| 182. 7| 4| 2000| 1| 14| 4| 0| 2. | 216| 4| 2300| 0| 19| 2| 0| 2| 312. 1| 6| 2600| 0| 7| 5| 1| 2. 5| 199. 8| 3| 2100| 0| 19| 3| 1| 2| 273. 2| 5| 2200| 0| 16| 2| 1| 3| 206| 3| 2100| 1| 9| 3| 0| 1. 5| 232. 2| 3| 1900| 1| 16| 1| 1| 1. 5| 198. 3| 4| 2100| 1| 19| 1| 1| 1. 5| 205. 1| 3| 2000| 1| 20| 4| 0| 2 | 175. 6| 4| 2300| 1| 24| 4| 1| 2| 307. 8| 3| 2400| 1| 21| 2| 1| 3| 269. 2| 5| 2200| 0| 8| 5| 1| 3| 224. 8| 3| 2200| 0| 17| 1| 1| 2. 5| 171. 6| 3| 2000| 1| 16| 4| 0| 2| 216. 8| 3| 2200| 0| 15| 1| 1| 2| 192. 6| 6| 2200| 1| 14| 1| 0| 2| 236. 4| 5| 2200| 0| 20| 3| 1| 2| 172. 4| 3| 2200| 0| 23| 3| 0| 2| 251. | 3| 1900| 0| 12| 2| 1| 2| 246| 6| 2300| 0| 7| 3| 1| 3| 147. 4| 6| 1700| 1| 12| 1| 0| 2| 176| 4| 2200| 0| 15| 1| 1| 2| 228. 4| 3| 2300| 0| 17| 5| 1| 1. 5| 166. 5| 3| 1600| 1| 19| 3| 0| 2. 5| 189. 4| 4| 2200| 0| 24| 1| 1| 2| 312. 1| 7| 2400| 0| 13| 3| 1| 3| 289. 8| 6| 2000| 0| 21| 3| 1| 3| 269. 9| 5| 2200| 1| 11| 4| 1| 2. 5| 154. 3| 2| 2000| 0| 13| 2| 0| 2| 222. 1| 2| 2100| 0| 9| 5| 1| 2| 209. 7| 5| 2200| 1| 13| 2| 1| 2| 190. 9| 3| 2200| 1| 18| 3| 1| 2| 254. 3| 4| 2500| 1| 15| 3| 1| 2| 207. 5| 3| 2100| 1| 10| 2| 0| 2| 209. 7| 4| 2200| 1| 19| 2| 1| 2| 294| 2| 2100| 0| 13| 2| 1| 2. | 176. 3| 2| 2000| 1| 17| 3| 0| 2| 294. 3| 7| 2400| 0| 8| 4| 1| 2| 224| 3| 1900| 1| 6| 1| 1| 2| 125| 2| 1 900| 0| 18| 4| 0| 1. 5| 236. 8| 4| 2600| 1| 17| 5| 1| 2| 164. 1| 4| 2300| 0| 19| 4| 0| 2| 217. 8| 3| 2500| 0| 12| 3| 0| 2| 192. 2| 2| 2400| 0| 16| 2| 0| 2. 5| 125. 9| 2| 2400| 0| 28| 1| 0| 1. 5| 220. 9| 2| 2300| 1| 12| 1| 1| 2| 294. 5| 6| 2700| 0| 15| 3| 1| 2| 244. 6| 2| 2300| 0| 9| 2| 1| 2. 5| 199| 3| 2500| 1| 18| 1| 0| 1. 5| 240| 4| 2600| 0| 13| 4| 1| 2| 263. 2| 4| 2300| 0| 14| 3| 1| 2| 188. 1| 2| 1900| 0| 8| 4| 1| 1. 5| 243. 7| 6| 2700| 0| 7| 4| 1| 2| 21. 5| 4| 2300| 0| 18| 3| 1| 2| 175| 2| 2500| 0| 11| 3| 0| 2| 253. 2| 3| 2300| 0| 16| 2| 1| 2| 155. 4| 4| 2400| 1| 16| 3| 0| 2| 186. 7| 5| 2500| 1| 21| 4| 0| 2. 5| 179| 3| 2400| 1| 10| 4| 1| 2| 188. 3| 6| 2100| 1| 15| 4| 1| 2| 227. 1| 4| 2900| 0| 8| 4| 1| 2| 173. 6| 4| 2100| 1| 14| 2| 1| 2. 5| 188. 3| 5| 2300| 0| 20| 5| 0| 1. 5| 310. 8| 8| 2900| 0| 9| 4| 1| 2| 293. 7| 6| 2400| 0| 11| 5| 1| 3| 179| 3| 2400| 0| 8| 4| 1| 2| 188. 3| 6| 2100| 1| 14| 2| 1| 2. 5| 227. 1| 4| 2900| 0| 20| 5| 0| 1. 5| 173. 6| 4| 2100| 0| 9| 4| 1| 2| 188. 3| 5 | 2300| 0| 11| 5| 1| 3|

Enzyme Reaction Rates Under Different Conditions

Enzyme Reaction Rates Under Different Conditions Introduction In this lab you will observe how the rate of a reaction is changed as certain factors are changed. You will observe how changing factors like temperature, pH, substrate concentration, and enzyme concentration changes the rate of an enzymatic reaction. In this experiment you will act as an enzyme by breaking toothpicks witch act as substrates. After observing the results of this experiment you will be able to determine what causes the fastest enzymatic reaction. Methods and MaterialsThe materials needed for this lab are 240 toothpicks and a timing mechanism. To start you should divide your toothpicks into six piles of forty toothpicks. Then you should break as many toothpicks as you can in different time intervals. You should note the amount of toothpicks broken at: 0,10,30,60,120, and 180 seconds. Then you should repeat this process with other factors added in. (In the lab make up we just did a control table) Results For o ur results we took class averages of the various experiments. The class averages are shown in the graph.Graph 1. Class Average Breakdown Discussion/ Conclusion After performing our tests we came to the following conclusions. Increase in enzyme concentration speeds up the enzymatic rate. The reason for this is when you increase the amount of enzymes (enzyme concentration) then you have more enzymes breaking substrates. Since there are more enzymes more substrates will be broken down than if you have less enzymes. Decrease of temperature leads to decrease of enzymatic rate. This is because when you decrease temperature, you decrease energy.Since energy is decreased the speed of the enzymatic rate goes down. Decrease in substrate concentration leads to decrease in enzymatic rate. When the number of substrates goes down the enzymatic rate goes down because since there is less substrate to break down. The farther the pH is from 7 the slower the enzymatic rate is. This is because ionic bo nds (how substrate and enzyme bonds) work better when pH is 7. Through the test preformed I have learned what factors contribute to the enzymatic rate and how they contribute to the enzymatic rate.

Arguing that restrictive state abortion law DO NOT violate the right Essay

Arguing that restrictive state abortion law DO NOT violate the right to privacy set in ROE v. WADE - Essay Example The right of privacy is broad enough to encompass a woman’s decision on whether to terminate pregnancy or not. According to UN there are set committees created to ensure governments’’ compliance with their treaty obligations. The committee on the elimination of discrimination against women (CEDW) states that it is the duty of states parties to ‘respect, protect and fulfill women’s right to health care. The committee also raised concerns to unsafe abortion particularly in cases of rape. Such incidence also has raised the mortality rates in the world. When the case of Roe v. Wade was decided in January 1973, abortion except to save a woman’s life was banned in nearly two thirds of the state (Payment, 2004). The banned made women’s organizations to fight for the right to access safe and legal abortion, and surprisingly international human rights law support their claims. Since 1973, in the decision of Roe v. Wade by the Supreme Court, states have constructed a lattice work of abortion law, codifying, regulating and limiting whether, when and under what circumstances should a woman abort. The denial of a pregnant woman’s right to make an independent decision regarding abortion violates or poses a threat to a wide range of human rights. The CEDAW committee has consistently criticized restrictive abortion laws that endanger a woman’s life. The UN committees suggested that women have a right to decide independently in all matters related to reproduction, including the issue of abortion. Roe a single woman in Texas sought a declaratory judgment that the Texas criminal abortion statutes were unconstitutional on their face, and an injunction restraining the defendant from enforcing the statute. She alleged that she was unmarried and pregnant and she wished to terminate her pregnancy by abortion. The abortion was to be performed by a competent

Advertising Research Essay Example | Topics and Well Written Essays - 750 words

Advertising Research - Essay Example The different academic disciplines help in understanding these differences among the consumers. In this paper, three academic disciplines and their role in advertising research would be discussed. Psychology, perhaps, has the greatest role to play in Advertising research. The main purpose of advertising is to attract the customer and increase awareness of the brand through advertisement. In order to attract the customer, advertisers needs to understand the minds of the consumer. Consumers, nowadays, have placed a barrier around themselves and they have a cynic attitude towards advertising (Nyilasy and Reid, 2009). However, this has not changed anything. Advertisers still use advertising to reach and the customer. Many of the ads that consumers are exposed to make no impact on the product sales but sometimes an ad connects with the consumers and product sales increase directly as a result of the advertisement. An advertising connects with the consumer when it understands the consumer. Thus, understanding the consumer is vital. Psychology helps in understanding the consumer and it plays the role of effectively targeting the right consumer. Often research on a certain topic helps understand the consumer better and this then helps in improving advertising in the future. For instance, an apparel store can conduct a research on the impact on sales after using celebrity branding. This would help the advertisers to understand whether celebrity branding does impact the sales of the product. If it does, the store can use celebrity branding often to improve their sales. Thus psychology helps in advertising research by answering the simple question: Why do consumers behave the way they do? This is then used to make advertising more effective (Reijmersdal, Neijens, and Smit, 2009). Sociology is the study of human behavior within the society. Humans like to consider themselves as part of a group or a community and in order to understand a person, it is important to

Econ reading Assignment Example | Topics and Well Written Essays - 750 words

Econ reading - Assignment Example On the contrary, Fiat money is the one that does not have intrinsic value. Fiat money may be utilized upon government decree. On the other hand, demand deposits are account balances in a bank that depositors may obtain via writing a check upon request. Therefore, demand deposits should be included in the stock money in order to measure the value of money in the stock (Mankiw, 2011). The U.S Federal Reserve System acts as a central bank, it sets monetary policies in an economy. The Federal group is appointed by the president upon senate approval. Fed can increase the amount money in circulation through open market operation, whereby, Fed can make dollars and utilize them to buy bonds this led to an increase the amount of money in circulation (Mankiw, 2011). On the contrary, banks do not hold 100 reserves because they lend some money to earn profits. The relationship between amount of reserves and amount of money in the banking system a rises because banks accepts deposits from the pub lic and lend out some deposits while ensuring proportion bank reserve is maintained (Mankiw, 2011). If bank A has a leverage ratio of 10, while Bank B has a leverage ratio of 20 whereby, similar losses on bank loans at the two banks cause the value of their assets to fall by 7 percent. The above statement indicates that bank B showed a larger change in bank capital than bank A because its capital value declined twice as much as bank A. However, the two banks remained solvent because they can be able to meet their financial obligation. Connectively, discount rate is an interest rate charged by Fed to commercial banks when advancing loans, when Fed raises discount rates, the amount of money in circulation decreases (Mankiw, 2011). Discount rate is the interest rate charged by Fed to commercial bank on borrowed funds, when Fed raises the discount rates, bank reserve decrease this in turn causes the cost of borrowing to increase. This discourages borrowing and consequently reduces the a mount of money in circulation (Mankiw, 2011). . On the other hand, a reserve requirement is the amount of funds that a bank should retain after advancing loans. Whereby, an increase in reserve requirement causes an increase in reserve ratio, this in turn leads to a decrease in money supply. Additionally, Fed can not perfectly control the supply money because it does not have control of the amount of money held in the pockets of households. Secondly, Fed does not have control of the amount of money advanced as loans by the banks (Mankiw, 2011). 2.) Answer Questions for Review #1 in the middle of page 666 The value of money may be affected through increasing price level. This is because the money tends to lose its value this further reduces the purchasing power of money. According to the quantity theory of money, an increase in quantity of money leads to an increase in inflation rates. In above connection, nominal variables are those measured in monetary terms while real variables are those that can be measured in physical terms. According to the principle of monetary neutrality, nominal variables may be affected by changes in quantity of money. Inflation is like a tax in the senses that when government print money, the amount of money held by people losses value due to increase in money supply (Mankiw, 2011). According to Fishers effect, an increase in inflation rate causes real interest to fall. On the hand, nominal interest rate increases. The cost of inflation may involve menu cost that causes the company to adjust its prices such cost of printing new catalogues, advertising to mention just but a few. The most important cost for the U.S economy is inflation cost because an increase the tax burden

Brand Aston Martin Essay Example | Topics and Well Written Essays - 750 words

Brand Aston Martin - Essay Example Commonly, brands in all markets are evaluated by referring to their attributes. These attributes can be classified into two main categories: symbolic and functional (Sinkovics & Ghauri, 2009, p.186). Symbolic attributes refer to the intangible benefits that a brand can offer to consumers; for example, a mobile phone of a particular brand can be related to a specific social status of the owner. Functional attributes refer to technical/ practical benefits of a brand, meaning the functional benefits that a brand can offer to consumers (Sinkovics & Ghauri, 2009, p.186); the increased functionality of a mobile phone of a brand compared to the similar device of another brand is a common example of functional attribute (Sinkovics & Ghauri, 2009, p.186). Emotional attributes have also become an important category of brand attributes. Emotional attributes reflect ‘the feelings of consumers about a retail brand’ (Floor 2006, p.222). These feelings can be influenced by the function al attributes of the brand (Floor 2006, p.222); still, emotional attributes are depended on all aspects of a brand, as included in the brand personality. Functional, emotional and symbolic attributes are often used for describing a brand’s personality (Floor 2006, p.222). The functional and emotional attributes of brand Aston Martin can be characterized as quite significant. These attributes could be described as follows: in terms of their performance, Aston Martin cars have been classified as of exceptional value.

A Worn Path Essay Example | Topics and Well Written Essays - 500 words - 1

A Worn Path - Essay Example The setting of the story as written by the author is based on the Natchez Trace as well as the town of Natchez. Phoenix who is the protagonist in the video is an elderly Black American woman who subsequently goes on a heroic quest to rightly procure medicine for her beloved ill grandson. Throughout the story, the author uses different literary devices in order to make the story interesting. The Video also delivers the unforgettable character in the Black American woman, who does not even know when she was born. From the video, critics are well evident throughout the storyline. The various literary devices that are highly used in the video include allusion, metaphor, imagery, Simile and alteration. Allusion is a literary device that is used in the main character of the story, Phoenix. The name of phoenix is the similar to the mythical bird that subsequently raises the air and eventually bursts into flames. This bird is consumed by fire and when it gets burnt, a new phoenix spring emerges from the ashes. The old black woman is also old to walk in the difficult on her way to Natchez to get the medicine for her grandson. However, her age does not matter as the only thing that she believes in is that she has to have his medicine or die while trying. Metaphor is another literary device that is used in the video. From the video, it is quoted that the black woman walked slowly, a little side to side with a well-balanced heaviness, and with the lightness of the pendulum in the grandfather clock. Through such use of literary device, the author makes the character as well as the story to come into life. The Black old woman ambles in the cold, while she walks on the path multiple times for the sake of her grandson. However, due to his old age, her footing is quite unsure and she is seen to waver from side to side while walking. Imagery is also evident in the video. Throughout the

Adolescence Essay Example | Topics and Well Written Essays - 500 words - 1

Adolescence - Essay Example dards in the very process, adolescents show higher-order reasoning about the self and its qualities, with peer relations taking precedence away from familial relations in terms of assessing personal competence. They, more often than children use social comparative mechanics while evaluating themselves Several areas of the brain undergo transformative realignment during the transition to adolescence. Among the notable structural changes in the brain during this period include a decrease in gray matter in the prefrontal regions of the brain. These anatomical changes referred to in the medical field as synaptic pruning, kicks off the elimination of unused connections between neurons; a process believably underpins the improvements in basic cognitive abilities and logical reasoning. Another important change in the brain during adolescence is the increased dopaminergic activity in pathways that connect the limbic system. Basically, the dopamine receptors become densely distributed within the prefrontal cortex; regions where emotions are processed and rewards and punishments experienced. Dopamine plays a critical role in the judgment of experiences, thus the explanation for sensation-seeking through experimentation. Finally, there is the increase of white matter in the very same prefrontal cortex of the brain during adolescence via a process known as myelination; the process through which nerve fibers become sheathed in myelin for more efficient neural connectivity within the region. This is an important adjustment for higher-order cognitive functions such as weighing of risks, advanced planning among other complicated decisions. To begin with, children basically interact/play with friends within the vicinity of their environment and/those chosen to them by those around them, mostly their parents. To be specific, such friends are usually close relatives or those from the neighbouring families. Such fiends are generally playmates, with no strings for long-term

IT163 unit 6 bd Research Paper Example | Topics and Well Written Essays - 250 words

IT163 unit 6 bd - Research Paper Example ortant to validate the information received from the web forms, so that by any means if the user enters incorrect data / information, the web forms should inform the users by appropriate message box. There are many web forms available over the internet which represents the poor web form design. One of the worst web form design examples is available at the URL (http://www.jamesmansfield.id.au/aflpoor-form-design/). The form available at the given URL is regarding collecting personal information of a user like name, address, contact etc. The size of the text fields is unnecessarily huge as well as the different text fields have different sizes. Moreover, the questions are not precise as to get name, the web form designer asks the ‘Initial’ which is not clear. Irrelevant and similar information / questions have been designed in the form, for instance, contact information has been designed in four different tables including the address (two times), five types of phone numbers, etc. (Mansfield, 2009). Comparatively, the web form available at the URL (www.gmail.com) for creating accounts in Gmail is simple and

A Comparison of Competencies between Associate and Bachelor Degreed Nursing Graduates Essay Example for Free

A Comparison of Competencies between Associate and Bachelor Degreed Nursing Graduates Essay Nursing is complex, and within the profession there are many spectrums of career possibilities. Nursing is based on a foundation of caring and what draws many to the profession is a commitment of service. The knowledge and education sought to prepare nurses however differs between the two â€Å"entry† level paths of associate degreed nurses and baccalaureate degree nurses and thus forms a difference in the way they perform their professional practice. Associate Degreed Nurses Associate degree nursing programs were developed in the early 1950’s as a response to postwar shortages (Creasia, Friberg. 2011) they were intended to be two years in duration and designed to prepare the graduate for bedside care in the secondary setting. These program quickly became successful and programs spread across the United States at a record pace. The associate degree program were found to be clinically sound and offered heavily hands on approach, they traditionally graduate nurses that are task oriented and perform well. Associate graduates are tested via the NCLEX after program completion to obtain licensure. The associate degreed path remains the major point of entry into the profession today. The educational prerequisite of the associate degree nursing program are not as robust in sciences often eliminating the need for organic chemistry and advanced mathematics. The associate degree nursing path also is remedial as compared to the BSN in the liberal arts, often leaving the graduate with subpar communication skills when compared to the BSN counterpart. Baccalaureate Degreed Nurses Baccalaureate degree programs are traditionally structured as four year programs with the nursing clinical focus at the latter two years. Programs differ from Associate programs in that there are courses required which  focus on the professional development of the student, and thus the growth of the profession. Baccalaureate programs prepare the graduate for scopes beyond bedside care. Leadership and research roles favor the bachelors prepared graduate. The advanced professional focus allows the graduate to view the practice beyond the task orientation of the associate degreed nurse. A comparison study (Ginger, N. Davidhizar, R., 1990) found that baccalaureate nurses were more concerned with research methodology, teaching of the individual and the group, and community assessments. The study concluded that the baccalaureate nurse was more process driven than the task oriented associate degreed nurses. Healthcare today is composed of a multiple disciplinary team of practitioners with varied levels of education, preparing nurses at the minimum of the baccalaureate level has been a push of many professional organizations. Recent research (Aiken, 2008) has confirmed a strong link in the educational level of nurses and improvement in patient mortality. The study found when the institution increased the percentage of baccalaureate prepared nurses by 10% that the corresponding mortality decreased by 4%. Practical Comparison One of the situational comparisons that I feel would demonstrate the practice focus differences of the two educational preparations is in dealing with imminent death and dying. Throughout the career of any healthcare provider we will be faced with this challenge, and while there are many task associated with the algorithm of advanced life support or complexity of the hospice patient, there are multiple psych social aspects to consider. The baccalaureate nurses educational preparation allows her to focus on the causes of the underlying pathophysiology, understand the chemistry of the multiple medications involved and problem solve for alternative treatments is initially unsuccessful. The baccalaureate nurse is able to communicate effectively with the healthcare team and reassuringly guide the family thru this difficult process. In my years of practice I feel that clinical experience and confidence can elevate the associate degreed nurse to a comparable level in this situation as well but I have seen that the baccalaureate graduate achieves this standard well before the counterpart. Patient presentation has become more complex and the array of treatments available seems almost endless. Our patients and their families deserve the  best outcomes from the best prepared team.

Yanomamo Tribe Essay Example for Free

Yanomamo Tribe Essay The Yanomamo tribes are a large population of native people in South America. They often reside in the Amazon rainforest, between the border of Brazil and Venezuela. Since their place of residency is remote and isolated, they have remained secluded from many aspects in the outside world. Due to their isolation, there are several characteristics of their culture and lifestyle that are affected by this. Some factors that result from their seclusion are their domestic life, clothing and diet. The Yanomamo’s physical environment consists of villages that usually contain their kin and lineages. The villages consist of about fifty people. In these villages they have a communal system, where they all live under one common roof called the shabono. The shabonos are an oval shape hut with covering around the edges but open ground in the center. The roof is supported by posts which signify each family’s individual areas. These habitats are built from raw materials from the surrounding jungle, such as leaves, vines and tree trunks. Unfortunately, when horrific conditions, such as weather and infestation of insects and animals occur, shabonos are very susceptible to damage. As a result, shabonos are rebuilt every one to two years. Not only do the Yanomamo use nature for their shabonos, they also depend on the forest for their â€Å"slash and burn† horticulture. â€Å"Slash and burn† horticulture is when they cut and burn forests to create fields for agriculture. When the areas become overused they from the â€Å"slash and burn† horticulture, the Yanomamo use shifting cultivation. Shifting cultivation is an agricultural system in which plots of land are cultivated temporarily, and then abandoned. This requires clearing a piece of land followed by several years of farming in order to loosen the soil for fertility. The Yanomamo are known as hunters, fishers, and horticulturists, cultivating as their main crops plantains and cassava. Another food source for the Yanomamo grubs. Traditionally they did not farm, and the practice of felling palms in order to facilitate the growth of grubs was their closest approach to cultivation. The conventional diet of the Yanomamo is low in salt, which makes their blood pressure the lowest of any cultural group on the planet. Historically, the Yanomamo were known as endocannibals. Endocannibalism is a rare form of cannibalism that usually occurs after death. The body of the deceased is burned in a remote region away from the village. The remaining bones and ash are then made into a fine powder which is then mixed into the juice of a plantain to make a beverage. This beverage is consumed by the deceased person’s relatives. This is called â€Å"drinking of the dead† which is thought to be the way for the deceased person’s soul to enter the body of their living descendants. They believe that this proves them with a spiritual and physical strength so they can fight the evils of the jungle. Another way that the Yanomamo connect with the spirits of the jungle is by taking hallucinogens. Hallucinogenic drugs are taken on a daily basis, because drugs are commonly available from the jungle. Some aspects found in nature that can be made into many different drugs are; the yakowana tree and the hisiomo tree. The yakowana trees bark is ground into snuff powder with they use to snort. The hisiomo trees seeds are packed into a cigar shaped and traded among the villages. One drug that is taken every day by the Yanomamo is called yopo. Yopo is made by grinding several natural roots and vines that are gathered in the rainforest. It is consumed by blowing the powder into another Yanomamo’s nostrils with a long tube called a mokohiro. Using this drug is very painful and causes blinding pains in the head and nausea. After they have achieved a trance state, they communicate with the spirit world and relate what they are seeing with chanting and dancing. This is one way that the Yanomamo connect with their fellow neighbors. Another way the Yanomamo unite with each other is through celebration. They celebrate a good harvests with a big feast to which nearby villages are invited. This celebration helps to maintain good relations with their neighbors by sharing their harvest. During the celebration, they decorate their bodies with feathers and flowers, eat a lot of food and the women dance and sing all night. These two aspects of the Yanomamo culture not only shows their social organization with fellow tribes but also their ideological aspects of culture. The technological advances of the Yanomamo include; baskets, wooden spears, arrow points, fire making sticks, quivers, bows and arrows, and blow guns. The women weave and decorate the baskets. They make both flat baskets and burden baskets which are carried by a strap around the forehead. Fire sticks are still often used to make a fire. The men carry quivers containing extra carved wooden spear and arrow points when they are out hunting. Around the outside of the quiver they also tie the fire making sticks. Making fire with sticks is a long and arduous process requiring skill and agility. Each quiver contains a bow and three arrows, which are designed to hunt small game. In order to make a blown gun, a piece of cane is used as the shaft which must be long and straight. A mouthpiece is added to one end of the cane which is cut or carved from wood. The darts for the blow dun are made by sharpening fibers and balance on the end with either cotton or the fiber of the kapok tree. They often use poison on the ends of the darts. They get this poison from a frog that inhabits there. After an extensive assessment of the life of the Yanomamo culture it is evident to me that the physical and social environment influenced their way of life tremendously. The location of the Yanomamo is a key role in their lifestyle based on the resources available to them including food sources, raw materials and supplies. If they didn’t live in their initial environment, nothing would be the same. By living in this environment, their culture has already established their lifestyles through surroundings due to the shabonos and way of agriculture. The way the shabonos are built cause the Yanomamo to become close with one another to become one big tribe. Without their way of agriculture, the Yanomamo’s wouldn’t consume the same foods, or even hunt the same way. Hallucinogens are another aspect that contributes to the physical environment. Without their environment, drugs wouldn’t be so prominent and their whole way of connecting to the spirits would change. Lastly, technology would change since they make their baskets and quivers out of nature resources found in their environment such as wood and cane. The social environment of the Yanomamo also plays a big part in their culture. The Yanomamo do hallucinogens with fellow neighbors to connect to the spirits and also forms a sense of belongingness with each other. When they do the hallucinogens they come together and connect to the spirits as one with song and dance. Aside from that, they also unite with each other through celebration. They celebrate a good harvests with a big feast to which nearby villages are invited which helps to maintain good relations with their neighbors. If the Yanomamo didn’t share their harvest with each other, they wouldn’t have as much food as they do and wouldn’t be able to survive alone. The Yanomamo use both physical and social environments in order to prosper and thrive in life.

Porters Five Forces Analysis and Strategic Group Analysis

Porters Five Forces Analysis and Strategic Group Analysis Porters Five Forces Analysis and the Strategic Group Analysis. The aim of this research is to critically evaluate the combination of two business strategy techniques; Porter’s Five Forces Analysis and the Strategic Group Analysis. The essay will often refer to these terms and it will be therefore pertinent to clarify these at this early stage. Current issues in the business world will also be identified and related to the theory. Limitations of these techniques will be outlined and conclusions drawn. Porter’s Five Forces Analysis is based on the concept that the key objective for any organisation should be to gain advantage over its competitors, it is not the industry that an organisation is in that counts, but where it wants to compete in terms of the nature of the competition. This competition is provided by the nature of the rivalry between existing firms, the threat of potential entrants and substitutes and the bargaining power of both the suppliers and buyers (Lowson, 2002). Strategic groups have been defined by Finlay (2000) as groups of business that are likely to respond similarly to environmental changes and be similarly advantaged/disadvantaged by such changes. Porter (1980, taken from John et al, 1997), suggests that an industry could have only one strategic group if all the firms followed essentially the same strategy. At the other extreme, each firm could be a different strategic group. Evaluation of analysis techniques Porter’s Five Forces model has been identified as a powerful tool for systematically diagnosing the principal competitive pressures in a market and assessing how strong and important each one is (Thompson and Strickland, 2003). Barriers to entry, identified as one of the five forces, presents five structural determinants that affect a company’s ability to enter new markets; economies of scale, product differentiation, government as with taxi licences for example, favourable access and capital requirements (Bowman, 1998). The economies of scale, which is a benefit gained from large scale production will keep costs down and ultimately low prices too. Product differentiation will allow keeping customers loyalty and switching costs and an appropriate example of this would be the new electric car introduced by Toyota. It can also be suggested that advertising campaigns may also be considered as an entry barrier. The existing markets will be able to raise product awareness while new entrants will less likely be able to meet the costs involved in doing so. Backwards vertical integration may also be identified as a possible entry barrier. The bargaining power of both suppliers and buyers and also the threat of substitutes; the extent to which there are products/services which are close substitutes for the product/services of the industry in question, are also considered as part of the five forces. The retail industry, and in particular the food sector, is currently faced with the problem of high power of buyers and the lack of suppliers power. According to Rigby (2005), â€Å"suppliers are receiving insufficient government protection from the market power wielded by supermarkets. The failure of the Code of Practice reflects the market power that consumers have delegated to them en masse†.    Bowman (1998) also suggests that the Five Forces model allows firms to rate the strength of each of the five forces so that they can focus their attention on the main competitive aspects. As noted by Fleisher and Bensoussan (2003), Porter’s fifth force, competitive rivalry, is also an element addressed by the strategic group analysis where it considers competitive rivalry and how this force both impact and it is impacted by other four forces. Porter (1980, taken from Bowman, 1998) suggests that the level of rivalry, the actual competition between existing producers, varies according to a number of factors. The market structure for example will be a major determinant in the intensity of rivalry. In a monopolistic market for example, where one firm has the total control of the market, quality, availability, price but mainly product differentiation will be a priority. In relation to this it must be noted that an article by Business World (2005) suggests that the law concerning the abuse by companies of dominant market positions will be reviewed and ultimately changed in the near future. On the other hand, firms operating under conditions of oligopoly may find cons iderable variation in the identity, number and size distribution of competitors internationally, as for example Burger King and McDonald (John et al, 1997). The slow growth of demand, or a declining demand, the high fixed costs involved that do not vary with the level of outputs, are also factors which will ultimately impact on the level of rivalry. It has been noted that the Strategic Group analysis is a technique used to provide management with information in regards to the firm’s position in the market and a tool to identify their direct competitors. The Five Forces industry analysis will form the first step in this process. After having identified the forces, the major competitors in the industry based on competitive variables will also be outlined. Competitors will then be divided into strategic groups based on similarities in strategies and competitive positions. As suggested by Thompson and Strickland (2003), one thing to look for is whether industry driving forces and competitive pressures favour some strategic groups and hurt others. Firms will most likely try to shift to a more favourable situated group, and how hard such a move proves to be, will depend on whether entry barriers for the target strategic group are high or low. It is also important to mention that although some companies operate in the same marke t they are not necessarily direct competitors as this will be determined by the size or market position for example. Strategic group analysis allows managers to identify direct competitors that are of a similar size and range and focus on remaining competitive in order to survive in the ever changing market. At the same time, BMI British Midland, according to an article by Done (2005), will be entering the long-haul market from London Heathrow for the first time, becoming the third UK long-haul carrier out of Heathrow, intensifying competition with British Airways and Virgin Atlantic. These three airlines are competing â€Å"head to head† to win more traffic rights to different destinations and those that are in the same market and not looking at options will more likely be left behind. The Five Forces analysis and Strategic Group analysis are very useful business tools however they both present some limitations that will now be considered. Lynch (2003) suggests that although Porter’s five forces model is a useful early step in analysing the environment, it has been subject to critics. The model assumes a classic perfect market and it assumes that organisation’s own interest come first. This however may not be appropriate if applied to charitable institutions or government bodies. The assumption that buyers and suppliers power is a threat to the organisation might also be incorrect as some companies have recently seen the benefits in working closely with suppliers. The analytical framework is essentially static, whereas the competitive environment in practice is constantly changing. In relation to this, it may be added that a PEST and SWOT analysis may also be useful tools to use when analysing an organisation. PEST analysis considers the external political, economic, social and technological factors that will have an impact on the organisation, encouraging thinking more broadly about environmental influences on the firm, while the SWOT analysis considers the internal strengths and weaknesses and external opportunities and threats (Bowman, 1998).   Ã‚   As also noted by Recklies (2001) the model is best applicable for analysis of simple market structures. A comprehensive description and analysis of all five forces gets very difficult in complex industries however a too narrow focus on particular segments of such industries, on the other hand bears the risk of missing important elements. Another limitation of Porter’s model  is that it assumes that companies try to achieve competitive advantages over other players in the markets as well as over suppliers or customers. With this focus, it dos not really take into consideration strategies like strategic alliances that in today’s market are very common. As suggested by Thompson and Strickland (2003), not only can alliances offset competitive disadvantages or create competitive advantage but they can also allow firm’s to concentrate more on the mutual rivals than towards one another. The strategic group analysis provides a good framework for management to be aware of their direct competitors and one analytical tool that is useful for comparing the market positions of each firm separately or by grouping them into positions is the Strategic Group Mapping. This tool however does not as such, show how in reality an organisation can maintain or even gain competitive advantage over its rivals (Thompson and Strickland, 2003). It would be therefore suggested that Porter’s Three Generic Strategies, whereby organisations can gain competitive advantage over their rivals either by offering lower prices than competitors for equivalent products or providing unique benefits that more than offset a higher price, should also be adopted to complement other organisational analysis. Porter also suggests that firms should pursue a generic strategy and only concentrate on one of these, instead of trying to pursue all of them risking failure (Porter, 1985:3). An example of a successful company adopting cost leadership is Ryanair that has clearly prioritised the strengthening of its strategic position in the market over short-term profit maximisation. It is using its cost leadership position to drive prices even lower so as to increase the financial pain on higher cost competitors (Mattimoe, 2004). The combination of these two strategy techniques is fundamental for a business looking ahead in the future and trying to remain competitive in the ever changing external environment. Other analysis techniques such as PEST and SWOT, Three Generic Strategies could also be used to compliment the two discussed business tools. Conclusion It can be construed that Porter’s Five Forces analysis and the Strategic Group analysis are very useful business tools that allow management to identify their position in the market. It was noted that Porter’s Five Forces analysis assumes that the key objectives for any organisation is to gain competitive advantage over its rivals, while Strategic Groups were defined as groups of business that are likely to respond similarly to environmental changes. The Five Forces presented some structural determinants such as the economies of scale, which are the result of large scale production, government intervention as with patents and licences, and product differentiation. In a monopolistic market, price, quality, availability and product differentiation are the priority, while in an oligopoly market price tends to be the main determinant. It was also noted that these two techniques for analysis are very useful business tools however they both present some limitations. The Five Forces model could be used for simple market structure however a comprehensive description and analysis for complicated markets may not be ideal. The model also regards buyers and suppliers power as a threat for the organisation, however it was noted that companies have recently seen the benefits in working closely with suppliers. It was also suggested that an organisational analysis should include a PEST and SWOT analysis to consider with a broad view the external and internal factors that may affect the business future performance. Finally it was also suggested that a firm, as per Porter’s view, should aim to follow one of the Three Generic Strategy, and in particular either cost leadership as per Ryanair’s example or product differentiation. Bibliography Bowman, C. (1998) â€Å"Strategy in practice†, Harlow: Prentice Hall Business World (2005) â€Å"EU to curb abuses by dominant companies†, 11 Mar, p1 Done, K. (2005) â€Å"BMI enters long-haul Heathrow market†, Mar 10, p1 Finlay, P. (2000) â€Å"Strategic Management: An Introduction to Business and Corporate Strategy†, Harlow: Prentice Hall Fleisher, C. and Bensoussan, B. (2003) â€Å"Strategic and competitive analysis: methods and techniques for analysing business competition†, Prentice Hall John, R., Ietto-Gillies, G., Cox, H. and Grimwade, N. (1997) â€Å"Global Business Strategy†, Thomson Business Press Lowson, R. H. (2002) â€Å"Strategic Operations Management: The New Competitive Advantage†, London: Routledge Lynch, R. (2003) â€Å"Corporate Strategy†, 3rd ed. Harlow: Prentice Hall Mattimoe, J. (2004) â€Å"Ryanair Plc†, 27 May, Irish Equity Research Porter, M.E. (1980) â€Å"Competitive Strategy: Techniques for Analysing Industries and Competitors†, New York: The Free Press Porter, M.E. (1985) â€Å"Competitive Advantage†, New York: The Free Press Recklies, D. (2001) â€Å"Beyond Porter-A Critique of the Critique of Porter†, Recklies Management Project GmbH, Available from: www.themanager.org   Rigby, E. (2005) â€Å"Reform of code for big stores would aid suppliers†, Financial Times, 7 Mar, p1 Thompson, A.A. and Strickland, A.J. (2003) â€Å"Strategic Management: Concepts and Cases†, 13th ed. McGraw-Hill References Egan, C. (1995) â€Å"Creating Organisational Advantage†, Oxford: Butterworth-Heinemann Grant, R.M. (2002) â€Å"Contemporary Strategy Analysis: Concepts, techniques, applications†, 4th ed. Oxford: Blackwell Publishers Ltd Miller, A. (1998) â€Å"Strategic Management†, 3rd ed. McGraw-Hill Swaan Arons, H. and Waalewijn, P. (1998) â€Å"A Knowledge Base Representing Porter’s Five Forces Model†, Erasmus University Rotterdam Tilson, N. (2005) â€Å"Blueprint to boost business unveiled†, Belfast Telegraph, 9Mar, p1